Design
leadership

Advisory / board / executive

innovation, research, strategy

design thinking

design experience strategy

design research

product or service design

brand experience design

I create clarity, shape strategy, and move teams forward

From transforming digital health at national scale to leading design for global companies like DBS, Amgen, and Deloitte Digital, I bring nearly three decades of experience turning complex problems into meaningful outcomes. I lead multi-disciplinary teams through ambiguity with confidence—aligning design with business goals, evolving design practices, and delivering experiences that resonate across markets and cultures.

I bring a leadership style rooted in clarity, cadence, and care—guiding product vision, growing team capabilities, and building trust across stakeholders.

If you're looking for a design leader who can scale design with purpose and deliver real impact—let’s talk.

Design
facilitation

discovery define

ideation & opportunity

design thinking

brand experience strategy

cross functional collaboration

team optimization

team leader training

future thinking

corporate off sites

I bring alignment to complexity

Great design depends on shared understanding. When companies like Chanel, Johnson & Johnson, the Singapore Ministry of Education, and the Ministry of Health needed to align fast, they turned to me for high-impact facilitation. I lead strategic design sessions that help teams see clearly, decide confidently, and act collaboratively.

Whether in the boardroom or on the ground, I bring energy and structure to co-creation—getting diverse minds aligned around shared goals and next steps.

My facilitation unlocks momentum where it's needed most: at the intersection of business, design, and technology.

Design
Excellence

design principles

CX Measurements

EX measurement

systemic design

voice of customer

voice of employee

integrated workflows

design UX/CX standards

design research standards

design transformation strategy

I build design maturity into the fabric of your organization

Design isn’t just a capability—it’s a competitive advantage. I helped companies like Standard Chartered, ExxonMobil, TribalDDB, and Singapore's Health Promotion Board mature their design practices to work smarter, scale faster, and serve customers better.


From establishing design systems and playbooks to embedding research and measurement frameworks, I work across teams and functions to raise the bar of what design can do in your organization. This is systemic work that aligns your brand, culture, and strategy, so every team can listen, measure, and act with confidence.

Keynotes

30' - 45'- 60' format talks

available content

curated content

panel hosting

panel member

event host / co-host

interviews / podcasts

publications

I speak to move people, mindsets, teams, and possibilities

My keynotes don’t just inform—they ignite. I deliver talks that inspire creative confidence, provoke meaningful reflection, and spark action in design and business communities alike.


From P&G, Isobar, Orange and across Design, Innovation and UX conferences in Europe, North and South Americs and Asia, I’ve shared the stage (and the stories)

that help teams see design in a new light—relevant, real, and ready for what’s next. Choose from a range of topics (including Design Leadership, Meaningful Innovation, and AI & Creativity), or invite me to tailor a talk for your team or event, or on your podcast.


Contact me to discuss your event!